MediaCo’s EstrellaTV has signed a multi-year agreement to televise and stream every home match of Tigres, Tigres Femenil, FC Juárez and FC Juárez Femenil during the Liga MX Torneo Clausura 2026 season. The deal covers distribution across EstrellaTV’s linear network, its FAST channel and the EstrellaTV app, ensuring comprehensive Spanish-language coverage for U.S. audiences. The season began January 10, 2026, with an average of eight home matches per team, representing a significant expansion of EstrellaTV’s live sports portfolio and targeting an estimated 5 million regular viewers per match day.

In its year-end report, MediaCo reported double-digit gains across key audio metrics for Adults 25–54. New York City stations saw an 18.3% increase in Average Quarter Hour (AQH) and a 9.9% gain in share, driven by HOT 97’s weekday resurgence and stable performance at WBLS. Los Angeles delivered a 25.0% AQH lift and 38.2% increase in cumulative audience, led by Que Buena LA. Dallas stations KNOR and KBOC powered a 31.1% AQH increase and 15.0% share growth. Among Adults 18–49, HOT 97 posted a 40.6% AQH rise and 30.6% share gain, while Que Buena LA delivered 25.0% AQH growth. These results set the stage for the upcoming launch of Sigma Audio Networks, a national multicultural audio platform designed to leverage MediaCo’s local market strength at scale.

On March 24, 2026, EstrellaTV will launch WDYB-CD in Orlando, Florida, marking its first owned-and-operated station in one of the fastest-growing Hispanic markets. The new station replaces a 17-year affiliate partnership with Hearst Television’s WKCF 18.3 and is expected to reach over 1.2 million Hispanic households in the Orlando–Daytona Beach–Melbourne designated market area. This strategic expansion enhances MediaCo’s local advertising opportunities and strengthens its position in a market where Hispanic population growth has outpaced the national average by 4 percentage points over the past five years.