Medifast Q4 Revenue Drops 36.9% on 40.6% Coach Decline, CEO to Step Down

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Medifast’s Q4 revenue dropped 36.9% to $75.1M as active earning coaches fell 40.6% to 16,100, while average revenue per coach rose 6.2% to $4,664. The company ended 2025 with $167.3M cash, $18.1M net loss, and CEO Dan Chard will step down June 1, 2026, succeeded by President Nick Johnson.

1. Q4 Financial Results

Medifast’s fourth-quarter revenue declined 36.9% year over year to $75.1 million as active earning coaches fell 40.6% to 16,100. Average revenue per coach rose 6.2% to $4,664, while the company posted a net loss of $18.1 million and ended 2025 with $167.3 million cash.

2. Leadership Transition

CEO Dan Chard will step down effective June 1, 2026, remaining as chairman, with President Nick Johnson set to assume the chief executive role. The board’s succession plan reflects a continuation of the Metabolic Synchronization strategy under new leadership.

3. Strategic Initiatives and Outlook

Medifast executed a restructuring expected to yield over $30 million in savings and repositioned from weight loss to broader metabolic health. The company reinstated 2026 revenue guidance of $270–$300 million and expects profitability improvements beginning in Q4 2026 as coach productivity gains materialize.

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