Meta Grants Rivals Free WhatsApp API Access with 10M Messages Until 2027
Meta is offering up to 10 million free WhatsApp Business API messages per integration until October 7, 2027 as concessions in an EU competition probe. The move covers rival AI chatbots’ access and aims to comply with Digital Markets Act requirements.
1. Concession Details
Meta’s offer opens its WhatsApp Business API to rival AI chatbots at no charge for up to 10 million messages per integration monthly. This free access runs until October 7, 2027, covering both inbound and outbound messaging functionality.
2. Regulatory Background
The concession responds to an EU competition probe under the Digital Markets Act into Meta’s potential gatekeeper role. Regulators raised concerns that tying WhatsApp exclusively to Meta’s own AI tools could stifle competition.
3. Strategic Implications
By broadening external chatbot integrations, Meta aims to bolster developer engagement and preempt antitrust remedies. While upfront costs may rise, expanded API usage could drive long-term network effects and lock-in across messaging services.