Meta is conducting a test of its new AI integration within Threads, allowing users with public profiles to mention Meta AI in posts or replies. The system generates contextual responses similar to X’s Grok, offering on-demand explanations, summaries, and interactive prompts directly in the conversation thread.

By mirroring features seen in competitor X’s Grok, Meta seeks to close the feature gap and position Threads as a more engaging microblogging platform. The AI integration leverages Meta’s in-house large language model and content moderation tools to ensure relevance and adherence to community guidelines.

Early trials aim to boost time spent per session and content creation by providing real-time AI assistance. Increased interaction and retention on Threads could pave the way for enhanced ad targeting and new revenue streams tied to premium AI services.

The test phase is limited to select public account holders, with Meta evaluating performance metrics and user feedback before a broader launch. Full deployment will depend on scalability assessments, moderation efficacy, and integration with existing advertising tools.