Microsoft and Postel have broadened their existing digitalization agreement under Poste Italiane Group by adding Audiencerate as a technology partner, strengthening their joint offering for Italian small and medium-sized enterprises.

The integrated platform merges Postel’s omnichannel physical-and-digital communication network with Audiencerate’s data intelligence tools, enabling SMEs to deploy personalized direct and digital marketing campaigns at scale.

This initiative positions Microsoft to deepen its penetration in the Italian SME market by providing end-to-end marketing technology solutions, potentially boosting recurring cloud and service revenues.