MINISO says China mainland GMV rises 25%-30% in fiscal Q3
MNSO•MINISO said China mainland GMV rose 25%-30% year over year in the three months ended Sept. 30, 2026, driven by high-single-digit same-store sales growth. U.S. GMV grew about 20%, while proprietary IP YOYO generated more than RMB 1 billion in GMV in the first nine months.
1. China sales growth
MINISO issued a voluntary business update based on a preliminary review of operational data, saying China mainland GMV rose 25%-30% year over year in fiscal Q3, the three months ended Sept. 30, 2026. National Day holiday GMV increased 20%-25%, supported by low-single-digit same-store sales growth. Proprietary IP YOYO generated more than RMB 1 billion in GMV in the first nine months of 2026.
2. Overseas performance
Overseas performance tracked guidance, MINISO said. U.S. GMV grew about 20% year over year, rebounding to more than 30% growth in September.
