Monster Energy Dyes Chicago River Green with Tory Snyder and Coy Curtis Jet Ski Stunt Show
Monster Energy staged a pro jet ski stunt show on Chicago’s green-dyed Wolf Point waters for St. Patrick’s Day, featuring P1 AquaX champion Tory Snyder on a Seadoo RXPX and Coy Curtis performing backflips and 360s. Java Monster crews then promoted the Irish Crème Coffee+Energy line along Columbus Drive.
1. Jet Ski Stunt Spectacle
Monster Energy enlisted world-class jet ski riders Tory Snyder and Coy Curtis to perform stunts on the Chicago River, which was dyed green at Wolf Point for St. Patrick’s Day. Snyder navigated his Seadoo RXPX around the perimeter while Curtis executed backflips and 360s, marking a historic first for the half-century tradition.
2. Irish Crème Parade Activation
Following the river festivities, Java Monster crews promoted the Irish Crème variant of the Coffee+Energy line along Columbus Drive, engaging thousands of attendees with chilled product samplings. The activation included Monster Girls and Lep-Rock-On mascots, amplifying brand visibility during the city’s St. Patrick’s Day parade.