Newell Brands Launches Toy Story 5 Collection with $3.47–$29.99 MSRPs Nationwide
NWL•Newell Brands is launching limited-edition Toy Story 5 Sharpie and Elmer’s collection featuring markers, highlighters, glue sticks and slime kits ahead of the film’s June 19 debut. It arrives nationwide at Amazon, Walmart and Target in May with MSRPs from $3.47 to $29.99 via a 30-second advertising spot.
1. Product Launch
Newell Brands is introducing a limited-edition Toy Story 5 collection across its Sharpie and Elmer’s brands ahead of the June 19 film release, aiming to leverage franchise popularity for summer crafting and back-to-school season.
2. Product Lineup
The collection includes Sharpie permanent markers and S-Note highlighters in film-inspired colors, Elmer’s disappearing purple glue sticks, and Toy Story-themed slime kits, each featuring character packaging of Woody, Buzz Lightyear and Jessie.
3. Distribution and Pricing
Products roll out nationwide in May at Amazon, Walmart and Target, with pack sizes ranging from four to 24 items and MSRPs spanning $3.47 to $29.99.
4. Marketing Strategy
Supporting the launch, the company created a bespoke 30-second advertising spot integrated with Disney and Pixar’s marketing campaign to drive awareness and consumer engagement.
