News Corp Sells Moving.com and MoveAI to National Holding Company
NWSA•National Holding Company has acquired Moving.com and MoveAI, the online moving marketplace and AI-powered concierge technology previously owned by Move, Inc. The deal positions National Holding to integrate AI-driven move planning, vendor selection and booking across its National Van Lines network and related services.
1. Transaction Details
National Holding Company purchased Moving.com, one of the most visited online moving marketplaces, and MoveAI, an AI-powered moving concierge system, from Move, Inc. The acquisition brings together digital planning, tailored vendor matching and quote automation with National Holding’s existing relocation services.
2. Strategic Rationale for News Corp
Move, Inc., a News Corp subsidiary, divested these non-core assets to sharpen focus on its Realtor.com real estate platform and related software offerings. The sale allows reallocating resources toward high-growth digital real estate tools and marketing services.
3. Integration Plans at National Holding Company
National Holding intends to embed MoveAI’s recommendation engine into its booking workflow and enhance Moving.com’s vendor network through its ESOP-driven operations. Long-term investments will aim to streamline consumer move coordination and drive new revenue streams for its transportation subsidiaries.
