Nike announced plans to eliminate 775 positions across its U.S. distribution centers in Tennessee and Mississippi as part of a strategic drive to streamline its supply chain and improve margins. The cuts represent approximately 1% of the company’s global workforce of about 77,800 employees and follow last summer’s reduction of 1,000 corporate roles. According to company statements, the layoffs will allow Nike to consolidate operations, reduce complexity, and deploy advanced robotics and automated sorting technologies. These measures are designed to boost fulfillment speed by up to 20%, lower per‐unit handling costs by an estimated 15%, and support Nike’s goal of returning to sustained revenue growth under CEO Elliott Hill’s “Win Now” strategy.

Reuters and other outlets reported that ransomware collective World Leaks claimed to have exfiltrated 1.4 terabytes of internal business data from Nike. In response, Nike confirmed it is investigating a potential cybersecurity incident and has engaged external forensics experts to assess any impact on consumer privacy or proprietary information. While no financial or operational disruptions have been disclosed, investors will monitor whether remediation expenses or reputational fallout could affect Nike’s short‐term profitability or supply chain partnerships, particularly with wholesale accounts that Nike has been courting to complement its direct‐to‐consumer focus.