JPMorgan cut Nike's price target to $47 from $52 and lowered its fiscal 2027 EPS forecast to $1.58 from $1.63. Stifel trimmed its target to $50 from $56, Oppenheimer to $60 from $120 and Deutsche Bank also lowered forecasts ahead of Q4 earnings.
JPMorgan reduced its price target on Nike shares to $47 from $52 and cut its fiscal 2027 EPS forecast to $1.58 from $1.63 after fieldwork revealed weakening sales trends across key regions and deteriorating exit rates indicating uncertain forward fundamentals.
Stifel lowered its Nike price target to $50 from $56 while maintaining a Hold rating, Oppenheimer cut its target to $60 from $120 with an Outperform rating and Deutsche Bank also trimmed forecasts, reflecting consensus expectations for another weak quarter ahead of Q4 results.
Despite downgrades from multiple firms, retail sentiment remains extremely bullish on social platforms, highlighting a disconnect between professional caution and individual investor optimism as consumers weigh Nike’s brand strength against ongoing soft global demand.
Nike is advancing its 'Win Now' turnaround plan, streamlining operations and supply chains to address direct-to-consumer missteps and ramp up competitiveness in a challenging market environment marked by intensified competition and restructuring initiatives.
