Nike Rebounds 4.17% to $44 on World Cup Jersey Demand
NKE•Nike sponsors kits for a dozen World Cup teams, including hosts US and Canada, and unveiled its Aero-FIT US jersey on March 16 ahead of the June 11 kickoff. Shares rebounded from a $41 low to close at $44 on May 21, up 4.17% on volume of 27.06 million.
1. World Cup Sponsorship and Kit Launch
Nike leads sportswear conversation with on-field kits for about a dozen qualified national teams at FIFA World Cup 2026, including co-hosts United States and Canada and top sides like Brazil, England and France. The company unveiled its official U.S. Soccer Aero-FIT jersey on March 16, featuring cooling technology for summer tournament conditions.
2. Projected Jersey Demand Spike
World Cup events historically drive 20% to 30% increases in sponsored team jersey sales, offering a direct revenue tailwind for Nike. High-profile exposure across a record 340-hour broadcast schedule positions Nike for a meaningful surge in apparel sales through July 19.
3. Stock Price Movement and Technical Analysis
Nike shares peaked near $68 in late February before sliding to a local low of $41 on May 19, then rebounded to $44 on May 21 with volume at 27.06 million. The stock crossed above its 20-day exponential moving average, with key resistance levels at $47, $58 and the February peak of $68, while maintaining support at $41.
4. Analyst Price Target and Upside Potential
A noted firm reaffirmed an $80 price target for Nike, implying roughly 74% upside from current levels. This projection underscores optimistic earnings forecasts tied to World Cup–driven merchandise demand and ongoing product innovation.
