Obagi and Next Health Debut NAD+ Pop-Up Tour Across Three California Cities
Waldencast’s Obagi Medical and Next Health are launching The Skin Recharge Station pop-up tour featuring personalized Aura skin analyses and Obagi’s NU-GEN Cellular Renewal Serum to educate visitors on NAD+ benefits. The tour will hit West Hollywood (May 14–15), Studio City (May 16–17) and Newport Beach (May 23–24).
1. Partnership Overview
Obagi Medical and Next Health have joined forces to create The Skin Recharge Station, a mobile pop-up experience that merges advanced skincare with longevity science by showcasing topical and systemic NAD+ applications.
2. Pop-Up Experience Details
Attendees receive personalized Aura skin analyses, explore the science of NAD+ coenzyme in cellular repair and healthy aging, sample Obagi’s NU-GEN Cellular Renewal Serum and enter for chances to win Next Health NAD+ shots and IV drips.
3. Tour Schedule
The tour opens May 14–15 in West Hollywood (Sunset Blvd), moves to Studio City (Sportsmen’s Lodge) May 16–17, and concludes May 23–24 at Newport Beach’s Fashion Island.
4. Implications for Waldencast
This experiential marketing activation leverages Obagi’s status as the fastest-growing U.S. professional skincare brand and illustrates Waldencast’s strategy to drive consumer engagement and accelerate growth across premium markets.