Obagi Unveils NAD+-Powered $175 NU-GEN Serum to Rewind Skin Age
Obagi Medical, part of Waldencast, launched its 30ml NU-GEN Cellular Renewal Serum priced at $175 to deliver NAD+ with NMN and Niacinamide for skin cell renewal. Clinical trials showed up to six-year visible age reversal and improvements like 51% more even tone and 42% boost in hydration.
1. Launch of NU-GEN Cellular Renewal Serum
Obagi Medical has introduced the NU-GEN Cellular Renewal Serum, a 30ml airless pump formula priced at $175. The serum combines NAD+ with its precursors NMN and Niacinamide in a proprietary AGE CTRL Complex designed to replenish cellular energy and address nine key signs of skin aging.
2. Clinically Proven Anti-Aging Performance
In 12-week clinical tests, NU-GEN demonstrated up to six years of visible age reversal. Results included a 51% improvement in skin tone evenness, a 42% reduction in post-blemish marks, 20% firmer skin, a 30% reduction in fine lines and wrinkles, a 49% boost in radiance, and a 42% hydration increase in 30 minutes.
3. Market Positioning and Availability
NU-GEN is positioned as a foundational treatment for all skin types, to be applied twice daily after cleansing. The serum is available through professional channels and online via Obagi.com and Amazon.com, supporting Waldencast’s strategy to scale high-growth skincare brands through multi-channel distribution.