Oil-Dri’s Cat’s Pride Aims to Donate One Million Pounds of Litter
Oil-Dri’s Cat’s Pride brand launched the Go Big or Go Home campaign aiming to donate one million pounds of cat litter to animal shelters nationwide through purchases. The program partners with American Humane Society’s Second Chance Grants to provide both essential supplies and financial support to over-stretched shelters.
1. Campaign Launch and Objectives
Oil-Dri’s Cat’s Pride brand this month launched the Go Big or Go Home campaign, pledging to donate one million pounds of cat litter to animal shelters nationwide. For every pound of Cat’s Pride purchased at grocery retailers or online, one pound of litter will be delivered to participating shelters.
2. Partnership Structure
The initiative partners with American Humane Society’s Second Chance Grants program, combining Cat’s Pride litter donations with grant funding to bolster shelter resources. This joint effort addresses both physical supply needs and financial support for facilities housing cats awaiting adoption.
3. Strategic Implications for Oil-Dri
By leveraging CSR and aligning with a leading animal welfare program, Oil-Dri aims to enhance brand recognition among pet owners and foster customer loyalty. The campaign could drive incremental Cat’s Pride sales across retail and e-commerce channels while reinforcing the company’s social responsibility profile.