Omdia Forecasts YouTube at 3 Billion Users and Netflix over 1 Billion by 2027
Omdia projects YouTube will reach nearly 3 billion global monthly users and Netflix will surpass 1 billion by 2027. In France, Netflix leads with an 18% first-choice share versus YouTube’s 12%, while in the UK Netflix holds 17%, Sky 15% and YouTube 9%.
1. Global User Forecasts
Omdia expects YouTube’s monthly active user base to approach 3 billion by 2027, signalling continued expansion of the platform’s reach. Netflix is projected to exceed 1 billion monthly active users in the same timeframe, reflecting its growing global footprint in premium streaming.
2. French Market Share Data
In France, Netflix commands an 18% first-choice share of video services, with YouTube capturing 12% as the second-ranked platform. Traditional broadcasters and pay TV services trail behind, underscoring the dominance of global streaming options in the French market.
3. UK Market Share Data
The UK streaming ecosystem shows Netflix leading at 17%, followed by Sky at 15% and YouTube at 9% as first-choice video services. This balanced distribution highlights the resilience of premium pay TV alongside global streaming players.
4. Strategic Role for Broadcasters
Omdia highlights YouTube’s dual role as both a complementary channel for existing audiences and a gateway to new viewers beyond traditional broadcasters’ reach. The findings suggest broadcasters should integrate YouTube strategically to amplify content and expand total audience engagement.