One in Five Loyalty Programs to Offer AI-Driven Personalized Perks by 2030
One in five loyalty programs will deliver fully personalized member-specific perks by 2030, using AI to analyze behavioral and product data for tailored offers. Home Depot’s Pro Xtra program already uses AI-driven individualized discounts based on purchase behavior, combining traditional tier features with personalized benefits.
1. Loyalty Program Forecast
One in five loyalty programs will offer fully personalized member-specific perks by 2030, shifting from universal lists to individualized benefits based on behavioral and product data.
2. AI Technology Role
AI platforms will process customer behavior data, purchase history and product preferences to generate member-specific offers, replacing tier-based discount structures with dynamic personalization.
3. Implementation and Example
Brands must break down data silos and adjust operations to support AI-driven loyalty, with Home Depot’s Pro Xtra program serving as a model by delivering personalized discounts alongside traditional tier features.