OpenAI Tests $60 CPM ChatGPT Ads with Best Buy and Target
OpenAI is testing ads in ChatGPT with $60 CPM contextual placements targeting free and low-cost users and has onboarded advertisers like Best Buy and Target. Criteo has integrated this inventory into programmatic channels as OpenAI leverages its 910 million-user base ahead of a planned 2027 IPO.
1. Ad Experiment Details
OpenAI has begun running high-priced contextual ads in ChatGPT, charging $60 CPM for placements shown to free and low-cost subscribers. This initial experiment aims to test user engagement and advertiser interest in AI-driven ad inventory.
2. Major Advertiser Participation
Retail giants Best Buy and Target have signed on to place ads within ChatGPT, signaling early confidence from large brands. These partnerships will help OpenAI gauge the effectiveness of AI-powered ad targeting compared to traditional digital channels.
3. Technology Partner Integration
Ad-tech platform Criteo has integrated ChatGPT ad inventory into its programmatic channels, enabling automated buying and real-time bidding for advertisers. This integration simplifies access to AI-driven placements alongside existing digital campaigns.
4. Competition with Ad Duopoly
With a growing user base of 910 million and plans for a 2027 IPO, OpenAI's ad initiative could challenge Google and Meta's dominance in online advertising. Successful scaling of this model may pressure incumbents to innovate their own AI-driven solutions.