OptimizeRx expands Natural Language Audience Builder to add DTC targeting workflow
OPRX•New DTC planning tools
New DTC planning tools include decile-based audience quality and reach controls, with automated channel propensity and demographic outputs for media mix decisions.
Micro-Neighborhood Targeting approach
Micro-Neighborhood Targeting uses de-identified clinical and consumer data at ZIP-9 level to create deterministic segments, positioning it as an alternative to modeled targeting.
Micro-Neighborhood Targeting added to workflow
Integration adds Micro-Neighborhood Targeting audiences, enabling planners to generate NPI lists and consumer segments from a single prompt for faster activation.
OptimizeRx expands AI-powered audience builder
OptimizeRx expanded its AI-powered Natural Language Audience Builder to unify claims-grade HCP audiences with privacy-safe DTC audiences in one workflow.
