Oscar Mayer’s Wienie 500 Returns May 22 with Fan-Picked Corn Dog and New Livery
Oscar Mayer’s Wienie 500 returns May 22 at Indianapolis Motor Speedway, featuring six Wienermobiles racing with new livery, celebrity coach drivers, and first-ever fan-voted Corn Dog entrant. Last year’s event drew 85,000 attendees and 8 million streams, aiming to boost brand engagement and drive summer wiener sales.
1. Event Overview
On May 22, Oscar Mayer will stage the second annual Wienie 500 at Indianapolis Motor Speedway. All six Wienermobiles will compete on the Brickyard track, with live coverage starting at 2:00 pm ET on FOX and FOX One. Last year’s debut attracted 85,000 attendees and 8 million digital streams.
2. Fan-Voted Corn Dog Joins Race
Oscar Mayer’s first-ever “Pick Your Dog” bracket allowed fans to select the sixth racer, placing Corn Dog into the lineup alongside Chi Dog, New York Dog, Chili Dog, Seattle Dog and reigning champion Slaw Dog. The fan-driven format adds a new dynamic to competition strategies and viewer engagement.
3. New Livery, Coaches and Merchandise
Each Wienermobile features updated colors, decals and racing suits, and limited-edition Wiener Whistles are available for the first time in over a decade. IndyCar drivers Nolan Siegel, Stingray Rob and Scott McLaughlin will coach teams, while exclusive event merchandise and Instacart prediction contests offer additional ways for fans to interact and win free wieners.