PepsiCo Launches Good Warrior Beef Sticks with 10g Protein and Zero Sugar
PepsiCo is rolling out Good Warrior Beef Sticks in US retailers this month, offering grass-fed beef snacks with 10g protein, zero sugar, 100 calories, gluten-free and no artificial colourings. A survey found 86% of Americans seek more protein, bolstering PepsiCo’s strategy and paving way for Original and Jalapeño Pepper flavours.
1. Launch Overview
PepsiCo is rolling out Good Warrior Beef Sticks in US retailers this month under its new protein-focused Good Warrior brand. The initial portfolio comprises Original and Jalapeño Pepper varieties, with additional flavours scheduled to launch later in the year.
2. Product Features
Each Good Warrior Beef Stick uses grass-fed beef and delivers 10 grams of protein with zero sugar, 100 calories per serving, gluten-free formulation and no artificial colourings to appeal to health-conscious consumers.
3. Strategic Rationale
A recent survey found 86% of Americans seek more protein in their diets, aligning with PepsiCo’s push into protein and fibre-rich innovation. CEO Ramon Laguarta has highlighted the protein movement as a key growth vector alongside fibre and hydration offerings.