PEW Logistics Processes $1.3M GMV at 70% Margins, Traffic Up 12.6%
PEW•PEW Logistics onboarded KelTec Weapons and Derya Arms, processing $1.3 million GMV since January and targeting up to 70% gross margins. In 1Q26, traffic climbed 12.6%, revenue rose 11.1% and ammo subscriptions reached 15% of ammo revenue despite a $1.8 million net loss driven by higher SG&A.
1. PEW Logistics Adoption and Performance
PEW Logistics launched in January and has secured KelTec Weapons and Derya Arms as partners, processing $1.3 million in GMV to date. The white-label fulfillment platform leverages an FFL network covering 97% of the U.S. population within 15 miles, targeting gross margins up to 70% through revenue-share and incremental service fees.
2. Subscription Service Traction
Shoot & Subscribe, the ammunition subscription service introduced in 4Q25, now generates 15% of PEW’s ammo revenue. The model demonstrates early recurring purchase behavior, which could extend to other product lines and boost customer lifetime value through predictable contracts.
3. Marketing and Growth Metrics
First-quarter metrics show traffic growth of 12.6%, revenue up by 11.1% and a 4.2% rise in lifetime value, indicating effective marketing and acquisition strategies. Repeat purchase rates remain steady, while supplier partnerships and inventory availability support ongoing outperformance and durability.
4. Financial Results and Outlook
In 1Q26, PEW reported a net loss of $1.8 million, driven by $1.5 million in incremental headcount, $0.5 million in stock-based compensation and $0.8 million in public company expenses. Gross profit rose to $2.8 million, lifting margins to 10.7% from 9.6%, but adjusted EBITDA fell by $2.0 million due to higher operating costs. A new 2.5x larger facility is slated for 4Q26 to support scaling, and proposed ATF rule changes could further enhance the value of PEW’s compliance infrastructure.
