Philip Morris jumps as Q1 2026 results highlight IQOS-led smoke-free acceleration

PMPM

Philip Morris International shares are rising after Q1 2026 results showed net revenues up 9.1% to $10.1 billion and adjusted diluted EPS up 16.0% to $1.96, beating internal expectations. Investors are focusing on strong IQOS-led smoke-free momentum, with smoke-free representing 43% of total net revenues and international smoke-free segment net revenues up 24.7%.

1. What’s moving the stock today

Philip Morris International (PM) is trading higher as investors react to the company’s first-quarter 2026 earnings update released on April 22, 2026, which management said exceeded expectations. The report highlighted strong IQOS-driven performance and continued expansion of the smoke-free portfolio, helping lift sentiment even as reported EPS was pressured by a non-cash fair value adjustment tied to a minority shareholding in India. (pmi.com)

2. The numbers investors are keying on

PMI reported Q1 net revenues of $10.1 billion, up 9.1% year over year (2.7% organically). Adjusted diluted EPS rose 16.0% to $1.96, while reported diluted EPS fell 9.3% to $1.56, with the company pointing to the non-cash fair value adjustment as the key driver of the reported decline. (pmi.com)

3. Smoke-free momentum remains the headline

The international smoke-free segment continued to lead performance: segment net revenues rose 24.7% (15.8% organically) with volume growth of 11.9%, and smoke-free products represented 43% of total net revenues. PMI also noted its smoke-free products are now available in 108 markets, underscoring the breadth of its ongoing shift away from combustibles. (pmi.com)