Pinterest has partnered with Roku to launch “Bring My Pinterest to Life,” a shoppable TV series set to premiere in March. Hosted by creators Drew Michael Scott, Caroline Vazzana and Tay BeepBoop Nakamoto, each episode transforms user-curated Pinterest boards into real-world spaces and products. Viewers can click through directly from the Roku interface to Pinterest boards for design inspiration or visit brand partner sites to purchase items featured on screen. This initiative follows Pinterest’s recent acquisition of CTV performance advertising platform tvScientific, positioning the company to offer advertisers outcome-based metrics on connected TV campaigns and integrate search, social and CTV in a unified performance solution.

During the third quarter, Donoghue Forlines LLC acquired 61,534 Pinterest shares for approximately $1.98 million, marking a new position in the company. In the fourth quarter, Revolve Wealth Partners LLC invested roughly $252,000 for a new stake, while Integrated Wealth Concepts LLC and Empowered Funds LLC boosted their holdings by 5.9% and 45.6%, respectively. MassMutual Private Wealth & Trust FSB and Sivia Capital Partners LLC also raised their positions by 138.9% and 39.5% during the first half of the fiscal year. Institutional and hedge fund ownership now represents 88.81% of outstanding shares, underscoring strong confidence among professional investors.