Pixalate Launches Daily Blocklist Covering 7.8M Removed Apps Across 100+ Countries
Pixalate’s new DEFASED pre-bid blocklist identifies 7.8 million mobile apps removed from Google Play and App Store across more than 100 countries. The daily-updated feeds, available via FTP, AWS RTB Fabric, Enrichment API and an analytics dashboard, help SSPs, exchanges and DSPs block delisted apps posing fraud or privacy risks.
1. Pixalate Launches DEFASED Pre-Bid Blocklist
Pixalate rolled out its DEFASED pre-bid blocklist, cataloguing over 7.8 million mobile apps removed from Google Play and the Apple App Store across more than 100 countries. The service enables ad buyers to identify delisted or banned apps that may still generate impressions and compromise campaign integrity.
2. Delivery Methods and Integration
The blocklist is updated daily and accessible via FTP, AWS RTB Fabric, an Enrichment API or Pixalate’s analytics dashboard, allowing SSPs, exchanges and DSPs to integrate it seamlessly. Clients can apply filters by bundle ID, app name or removal date to align with campaign requirements.
3. Implications for Google Play Advertising
By blocking apps removed for policy violations or fraud, the DEFASED blocklist aims to reduce invalid ad traffic and privacy risks within the Google Play ecosystem. Advertisers may experience improved campaign performance, lower fraud-related spend and enhanced transparency in mobile inventory sourcing.