Planet Fitness slides ahead of Q1 earnings as analysts cut targets, flag guidance uncertainty
PLNT•Planet Fitness shares fell as investors positioned ahead of its May 7, 2026 Q1 earnings report amid renewed concerns about member net additions and 2026 guidance. Recent analyst price-target cuts, including RBC to $85 and Baird to $100, reinforced the cautious sentiment as the stock hovered near a fresh 52-week low around $63.
1. What’s moving the stock
Planet Fitness (PLNT) traded lower on Wednesday, May 6, 2026, as traders de-risked ahead of the company’s scheduled first-quarter earnings report after the close on May 7. The setup has been tense following earlier, more cautious messaging around 2026 expectations, leaving the market highly sensitive to any hint that growth assumptions for same-club sales, unit openings, or profitability may need to be tempered.
