PubMatic Adds Global Streamer, Partners with 28 of Top 30 CTV Services
PubMatic’s CTV channel grew after adding a global streamer and partnering with 28 of the top 30 streaming services, including Roku, Samsung TV Plus, DirecTV, Fox Sports, Tubi and Vizio. Sony Network Communications selected the platform to programmatically reach linear and connected TV audiences, boosting brand reach and publisher monetization.
1. CTV Channel Growth
PubMatic’s connected TV channel remains one of its most important growth drivers for the company. Management notes rising advertiser demand for programmatic CTV buying models is fueling volume across its platform.
2. Top Streaming Partnerships
The company has secured partnerships with 28 of the top 30 global streaming services, including Roku, Samsung TV Plus, DirecTV, Fox Sports, Tubi and Vizio, expanding its premium inventory access.
3. New Global Streamer
A marquee global streamer was recently added to PubMatic’s platform, underscoring its leadership in delivering decision-based ad transactions across premium streaming environments.
4. Sony Network Campaign
Sony Network Communications selected PubMatic to programmatically reach both linear and connected TV audiences, demonstrating the platform’s ability to drive brand reach and enhance monetization for publishers.