Reborn Coffee Seals Sysco Distribution Deal to Scale U.S. Franchise Supply Chain

REBNREBN

Reborn Coffee signed a distribution deal with Sysco to leverage its logistics, ordering systems and quality-control resources across its growing US franchise network. Reborn Logistics posted Q4 2025 revenue of $2.5M and operating income of $0.6M, and management forecasts $15M revenue and $1.5M operating income for 2026.

1. Distribution Agreement with Sysco

Reborn Coffee has signed a multi-year distribution agreement with Sysco, leveraging Sysco’s extensive U.S. logistics network, centralized ordering systems and service platform. The partnership simplifies procurement for franchise stores, enhances product delivery reliability and grants access to Sysco’s food safety standards, sourcing support and operational tools.

2. Reborn Logistics Q4 Performance

Reborn Logistics, the company’s wholly owned supply chain subsidiary, reported preliminary Q4 2025 revenue of $2.5 million and operating income of $0.6 million. This performance reflects cost management initiatives and process standardization that have improved efficiency as shipment volumes increased.

3. 2026 Projections and Growth Strategy

Management expects Reborn Logistics to generate approximately $15 million in revenue and $1.5 million in operating income in 2026. Executives view the logistics platform as a cornerstone of the company’s expansion strategy, enabling scalable growth, tighter operational consistency and integrated supply chain control across its U.S. franchise network.

Sources

F