RDVT•RDVT•Interactive Data has launched IDI’s proprietary identity graph on Snowflake Marketplace, enabling natural-language queries through Cortex AI for consumer, business and property datasets. The offering covers nearly 100% of U.S. adults, 150 million property records and unified views of companies and decision-makers for enhanced segmentation, risk modeling and fraud prevention.
Interactive Data has made select IDI datasets available on Snowflake Marketplace, providing Snowflake’s global ecosystem with direct access to its industry-leading identity graph. This integration allows organizations to tap into proprietary identity intelligence without additional infrastructure or data pipeline setup.
The consumer dataset covers nearly 100% of the U.S. adult population for precise audience segmentation and fraud prevention. The property dataset spans over 150 million residential and commercial records linking ownership, mortgage and lien data, while the business dataset offers unified company and decision-maker views for due diligence and risk assessment.
IDI’s datasets are semantically modeled for compatibility with Snowflake’s Cortex AI, enabling non-technical users in marketing, risk, fraud and compliance functions to query data in plain English. This removes SQL barriers and accelerates time to insight for enterprise teams.
By meeting customers where they already work, this collaboration reduces integration complexity and broadens IDI’s reach across industries. Enterprises can now operationalize trusted identity data to enhance AI-powered analytics, improve risk modeling and streamline compliance workflows.
