Root Survey Finds 95% Want Behavior-Based Rates; Boomers 2.2x Aggrieved
Survey of 1,000 U.S. drivers finds Baby Boomers are 2.2 times more likely than Millennials and Gen Z to view group-based car insurance pricing as unfair. 95% of drivers demand behavior-based rates and Root’s data indicates safe drivers who switch save up to 28% on premiums.
1. Survey Reveals Generational Pricing Frustration
Root surveyed 1,000 licensed U.S. drivers and found Baby Boomers are 2.2 times more likely than Millennials and Gen Z to view traditional group-based insurance pricing as unfair, reversing assumptions that younger drivers are the most aggrieved generations.
2. Strong Demand for Behavior-Based Pricing
95% of respondents expressed a preference for rates tied to individual driving habits over demographic factors, and 77% labeled current pricing outdated; Root’s internal data shows safe drivers who switch to its behavior-based model can save up to 28% on premiums.
3. Potential Shift in Auto Insurance
The findings suggest widespread consumer appetite for personalized telematics, indicating that insurers adopting behavior-based pricing could address fairness concerns, improve customer satisfaction, and potentially reshape premium structures industry-wide.