Ryde Rolls Out 250 Co-Branded HelloRide Bicycles Across Singapore
RYDE•Ryde Group Ltd is deploying 250 co-branded bicycles with HelloRide across key locations in Singapore starting June 19, 2026. Users who ride these pink-branded bikes and share their experience on Instagram Stories will receive a S$10 Ryde voucher to drive engagement.
1. Co-Branded Bicycle Deployment
Ryde and HelloRide have deployed approximately 250 pink-branded bicycles across key high-traffic areas in Singapore, scheduled to roll out from June 19, 2026. The bikes feature Ryde’s signature design and are strategically positioned to maximize urban commuter access islandwide.
2. User Incentive Program
Commuters who find and ride a Ryde x HelloRide bicycle can share their journey via Instagram Stories to claim a S$10 Ryde voucher. This reward-driven campaign is designed to encourage organic social engagement and increase trial of Ryde’s mobility services.
3. Strategic Brand Expansion
This activation deepens Ryde’s collaboration with HelloRide, extending brand presence beyond ride-hailing into micromobility. By embedding its identity in everyday urban transport, Ryde aims to strengthen user engagement and broaden its ecosystem’s reach in Singapore’s mobility market.
