Saga Communications posts transcript of Q2 2026 earnings call - SGA News | RalliesSaga Communications posts transcript of Q2 2026 earnings call
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SGA• Costs and expense outlook
- Management cited higher costs from hiring 9 sales managers and expanding digital campaign support; 2026 station operating expense seen up 1.5%-2.5%.
Q2 2026 earnings call results
- Saga Communications discussed FQ2 2026 results on its earnings call with CEO Christopher S. Forgy and CFO Samuel D. Bush.
- Net revenue fell 6.5% to USD 26.4 million; station operating income was USD 3 million; operating income was USD 623,000.
- Traditional ad categories posted double-digit declines; blended digital revenue rose 60.8% in the quarter, lifting digital to 19% of gross revenue.
Third-quarter pacing and political revenue
- Q3 revenue pacing down mid-single digits; digital pacing up mid- to high-single digits; USD 1.1 million in additional political revenue already sold.
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