Schwab study finds 70% of independent advisors expect referrals to drive growth
SCHW•Schwab's 2026 Independent Advisor Outlook Study found that 70% of advisors expect client referrals to drive growth over three years, while 49% are investing in AI to improve workflows.
1. Growth priorities
Schwab's 2026 Independent Advisor Outlook Study found that 70% of advisors expect client referrals to drive growth over the next three years. Exceptional service was cited by 60%, and 64% ranked fiduciary status as their top benefit.
2. AI and private markets
The study found that 49% of advisors are investing in AI to improve workflows, while 66% plan to use AI to support rather than replace personal relationships. Private market investments are offered by 37% of RIAs, and another 13% plan to add them within three years. AI regulation and guidance lead advocacy priorities at 38%, and 68% favor clear, easy-to-understand AI standards.
