Scienjoy’s FY2025 Revenue Drops to RMB1.24 Billion, Net Loss Hits RMB595 Million

SJSJ

Scienjoy’s FY2025 revenue fell to RMB1,241.6 million from RMB1,363.4 million, driving a RMB595.0 million net loss (US$85.1 million) versus RMB26.7 million profit in FY2024. Cash and equivalents rose by RMB55.1 million to RMB307.7 million, gross margin improved to 18.3% and Scienjoy advanced its AI Vista Live! agentic AI platform as paying users declined to 383,695.

1. Fiscal Year 2025 Financial Performance

Scienjoy reported FY2025 revenue of RMB1,241.6 million, down from RMB1,363.4 million a year earlier, and gross profit declined to RMB227.2 million. Loss from operations amounted to RMB78.9 million, reversing a RMB40.7 million operating income in FY2024 and resulting in a net loss of RMB595.0 million.

2. Non-Cash Charges and User Metrics

The net loss primarily reflected RMB712.3 million of non-cash accounting items, including provisions for credit losses and goodwill and intangible asset impairments that did not affect cash flow. Total paying users fell to 383,695 from 494,652, while gross margin rose to 18.3% on higher average live-streaming revenue per paying user.

3. Cash Position and Strategic Initiatives

Cash and cash equivalents increased by RMB55.1 million to RMB307.7 million at December 31, 2025, underpinning financial stability. Management emphasized profitable core live-streaming operations and is accelerating its AI strategy through the AI Vista Live! agentic AI platform targeting both B2C and B2B markets.

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