Sezzle Posts $1B GMV, Raises 2026 Guidance, Introduces Pay-in-5 with 44% Higher AOV
SEZL•Sezzle posted $1 billion in 1Q26 GMV for the second consecutive quarter, with 48.4% year-over-year subscriber growth and 7.1 transactions per user, driving 2026 guidance higher. It launched Sezzle Points, Pay-in-5 (44% higher AOV), AI chat support, 5G phone plans and long-term lending to boost engagement and merchant adoption.
1. Strong Q1 Performance and Guidance Raise
Sezzle posted $1 billion in GMV for the second consecutive quarter in 1Q26, driven by 48.4% year-over-year active subscriber growth and a record 7.1 transactions per user; this momentum prompted the company to lift full-year 2026 guidance across GMV, subscriber and revenue metrics.
2. Expansion of Earn Tab and Sezzle Points
The Earn tab has attracted nearly 5 million visits in under a year, with users earning through cashback offers, mobile games and surveys—generating over 20% more revenue per active user—and the company launched Sezzle Points to unify rewards across purchases, surveys and card-linked cashback.
3. Introduction of Pay-in-5 and Merchant Partnerships
Sezzle introduced Pay-in-5, a zero-cost five-installment option that produced April average order values 44% above Pay-in-4, and onboarded RockAuto and Follett to broaden its merchant network in auto parts and campus retail.
4. AI Integrations and New Service Launches
AI now handles 70% of customer support inquiries via a new chatbot and underpins development of an AI shopping assistant, while Sezzle rolled out unlimited 5G phone plans on AT&T at $29.99/month, 3–48 month payment plans and expanded Adyen payment processing in Canada.
