Sezzle Price Target Cut to $76 as BNPL Programs Slow, Launches $29.99 Unlimited Mobile Plan
B. Riley lowered its price target for Sezzle to $76 from $111, warning that the Sezzle On-Demand, Premium, and Anywhere programs will contribute less growth in 2026 than during their strong 2024–25 performance. Sezzle also launched Sezzle Mobile, an unlimited phone plan starting at $29.99 per month on AT&T’s network.
1. Analyst Cuts Price Target
B. Riley Securities lowered Sezzle’s price target to $76 from $111 while maintaining a Buy rating, citing tougher year-over-year comparisons following recent high-growth initiatives.
2. BNPL Programs Face Slower Growth
Sezzle’s On-Demand collaboration with WebBank and its Premium/Anywhere subscriptions, which drove significant subscriber and merchant sales growth over 2024–25, are projected to have a milder impact on subscriber growth, merchant sales, subscription income, and buy-now-pay-later expansion in 2026.
3. Sezzle Launches Unlimited Mobile Service
On February 18, Sezzle introduced Sezzle Mobile, offering an unlimited phone plan priced from $29.99 per month on AT&T’s network via embedded connectivity partner Gigs, expanding the company’s ecosystem beyond its core buy-now-pay-later offerings.