SharkNinja Unveils Seven Luxe Café Colors, Beckham Edition at $749.99
SharkNinja unveiled seven new limited-edition Ninja Luxe Café colorways—three Premier Series and four Pro Series—including a first David Beckham-designed Pro model with matte black stainless-steel body, wood grain and gold accents. Models priced at $599.99 and $749.99 will launch March to May 2026 to capitalize on surging at-home coffee demand.
1. Limited-Edition Color Expansion
SharkNinja introduced seven exclusive colorways across its Ninja Luxe Café line, offering Oat Milk, Ash Green and Raspberry Blush in the Premier Series and CyberSpace & Gold, Oat Milk, Stone & Gold and Onyx in the Pro Series to enhance consumer personalization.
2. Beckham-Designed Luxe™ Café Pro
The first David Beckham collaboration features a Luxe™ Café Pro with a bead-blasted matte black stainless-steel body, black chestnut wood grain accents and gold detailing, developed over a six-month prototyping and refinement process.
3. Rollout Timeline and Pricing
Premier Series machines at $599.99 and Pro Series units at $749.99 will be sold exclusively on SharkNinja.com in limited quantities from March through May 2026.
4. Strategic Implications
By tapping rising at-home coffee consumption trends and design-led personalization, SharkNinja aims to drive premium sales growth and strengthen its market position in the home beverage appliance segment.