Shopify, Klaviyo Launch Locale Aware Catalogs, Brands See 73% Growth
Shopify and Klaviyo launched Locale Aware Catalogs to automatically sync translated content, regional pricing, currency and URLs from Shopify Markets into Klaviyo’s CRM, enabling unified global marketing workflows across 193,000 merchants. Brands using this integration recorded 73% revenue growth over three years, underscoring its potential to boost cross-border sales efficiency.
1. Integration Overview
Shopify and Klaviyo expanded their partnership by integrating Shopify Markets natively into Klaviyo’s CRM, aiming to streamline global commerce operations for online merchants.
2. Feature Functionality
The new Locale Aware Catalogs feature automatically syncs translated content, regional pricing, currency and market-specific URLs into Klaviyo, powering personalized marketing and service experiences without manual workarounds.
3. Adoption and Impact
The integration is available to all Shopify Markets merchants, spanning over 193,000 stores, and IDC found brands using both platforms saw 73% revenue growth over three years, highlighting improved cross-border sales efficiency.
4. Availability
Locale Aware Catalogs is available immediately for merchants using Shopify Markets and Klaviyo, enabling a unified global marketing workflow and reduced operational overhead.