Shutterstock Launches AI Video Generator Offering Two Free Commercial-Ready Videos
Shutterstock launched its AI Video Generator, combining text- and image-to-video models with its library of millions of assets to produce commercial-ready videos and offering two free generations. The platform integrates models from Google and Runway into a unified solution, streamlining content, model access, and licensing for enterprise creative workflows.
1. Launch of AI Video Generator
Shutterstock introduced its AI Video Generator on April 15, 2026, enabling users to create high-quality, licensable videos from text prompts or images. The service includes two free video generations, allowing teams to test and validate concepts before committing to paid usage.
2. Model Access and Licensing
The AI Video Generator unifies access to leading video-generation models from Google, Runway, and others within Shutterstock’s platform. This integration links millions of licensable assets with clear commercial licenses, reducing fragmentation and legal complexity in video production.
3. Impact on Enterprise Workflows
Designed for every stage of the creative process, the tool accelerates ideation, concept testing, and market execution. By embedding generative video capabilities into existing creative pipelines, enterprise customers can scale video output more efficiently and maintain high-quality standards.