Sphere Entertainment names Lyft official rideshare partner in multi-year deal
SPHR•Sphere Entertainment and Lyft announce multi-year partnership
- Sphere Entertainment entered a multi-year marketing partnership naming Lyft as an official rideshare partner for Sphere.
- The deal provides Lyft brand integrations across the venue ecosystem, including digital signage, exterior signage, and in-venue IPTV placements.
- The partnership adds a dedicated Lyft pickup-drop-off zone at Sphere’s rideshare lot, supported by in-app wayfinding.
