Sportradar Adds 3D Shot Tracking, Micro Markets to Hard Rock Bet via PGA TOUR and UFC Data
Sportradar deepened its multi-year agreement with Hard Rock Bet to integrate official PGA TOUR and UFC data, introducing dynamic micro markets, 3D shot tracking and real-time analytics. Hard Rock Bet players gain hole-level markets and live UFC strike and takedown stats for an immersive betting experience.
1. Expanded Partnership Details
Sportradar and Hard Rock Bet extended their multi-year agreement, granting Sportradar the rights to supply official PGA TOUR and UFC data, odds, and enhanced in-play capabilities across the U.S. This builds on Sportradar’s IMG ARENA acquisition and broadens its live sports betting portfolio.
2. PGA TOUR In-Play Enhancements
Hard Rock Bet will roll out dynamic micro markets such as hole winner and hole score, backed by a real-time leaderboard and automated insights. The integration includes 3D shot tracking for every hole and play-by-play commentary to deepen player engagement during live tournaments.
3. UFC In-Play Features
The partnership introduces new UFC micro markets covering strikes attempted and landed, takedowns and fight-specific analytics. A live match tracker with official branding and fighter imagery will provide in-fight statistics and a more immersive betting interface.
4. Strategic Impact and Outlook
By integrating these advanced data feeds and visualizations, Hard Rock Bet strengthens its differentiated user experience on iOS, Android and desktop. Sportradar solidifies its position as a premier data provider, poised to drive higher in-play turnover and partner growth in North America.