Sprout Social Launches Snapchat Integration Targeting Users Who Open App 30+ Times Daily
SPT•Sprout Social launched a Snapchat publishing integration enabling all customers to plan, schedule and automatically publish Stories and Spotlights directly from its AI-powered Social Intelligence Platform. The feature taps into Snapchat’s high-attention environment—where users open the app over 30 times daily—to strengthen omnichannel reach and boost brand engagement.
1. Integration Launch
Sprout Social has rolled out a Snapchat publishing integration that allows all customers to plan, schedule and automatically publish Stories and Spotlights directly from its AI-powered Social Intelligence Platform.
2. Audience Engagement Opportunity
Snapchat users open the app over 30 times per day on average, creating a high-attention environment that brands can now access seamlessly through Sprout’s platform to drive organic discovery and affinity.
3. Platform Efficiency Features
The integration streamlines cross-channel publishing by centralizing Snapchat content in Sprout’s calendar and leverages AI-driven scheduling and content variations to maintain a consistent brand presence around the clock.
4. Expected Business Impact
By reducing workflow complexity and expanding reach into one of social media’s most engaged audiences, the new feature aims to enhance campaign efficiency and deliver measurable business results through deeper consumer connections.
