Stagwell Unveils 'Capital Intel' with HarrisX Overnight Polling and Live Q&A
Stagwell’s HarrisX and 2WAY are launching ‘Capital Intel,’ an interactive polling franchise hosted by CEO Mark Penn and 2WAY’s Mark Halperin, featuring proprietary HarrisX overnight polling and real-time audience Q&A. The program spans daily short segments, monthly broadcasts and private briefings, creating a new advertising vehicle for policymakers.
1. Partnership Overview
Stagwell’s HarrisX and 2WAY have formed a strategic alliance to launch “Capital Intel,” combining HarrisX’s polling expertise and 2WAY’s interactive video platform with Mark Penn and Mark Halperin serving as lead analyst and host.
2. Programming Format
The franchise includes daily short-form segments integrated into 2WAY’s flagship shows, monthly 30–45 minute broadcasts delivering in-depth trend analysis, and exclusive virtual briefings for journalists, policymakers and executives.
3. Interactive Audience Engagement
Capital Intel leverages proprietary HarrisX overnight polling data to enable live audience questions on results, methodology and implications, turning viewers into active participants in the data conversation.
4. Strategic Implications for Stagwell
By creating a novel advertising and sponsorship vehicle aimed at decision-makers in Washington, the franchise could enhance Stagwell’s content monetization, deepen client engagement and strengthen its market position in public opinion research.