Tata Starbucks will add 50–100 new India stores annually after expanding to over 500 locations and securing 30% of the organized cafe market while halving net losses. Meanwhile, Starbucks is investing $1B in a US café overhaul—trimming 30% of its menu and redesigning hundreds of stores to boost visits.
Tata Starbucks, the 50:50 venture between Starbucks and Tata Consumer Products, plans to add 50–100 outlets per year across urban and non-urban formats after expanding to over 500 locations and capturing roughly 30% of India’s organized cafe market. Stores will include drive-throughs, highway outlets, kiosks, and premium Reserve formats, leveraging locally sourced espresso beans to curb supply risks while the JV halves net losses and maintains double-digit EBITDA growth.
Starbucks is reallocating $1B to overhaul US stores, trimming approximately 30% of its menu and redesigning hundreds of cafes to enhance seating, lighting, and pickup workflows, shifting focus from speed to customer experience. The company has shuttered hundreds of underperforming locations to concentrate traffic in high-return sites, driving longer visit durations and a soft rebound in same-store sales.
