Suja Life Q1 Sales Rise 22.5%, EBITDA Jumps 66%, EV/EBITDA at 7.8x
HIMS•Suja Life reported a 21.4% cold-pressed juice revenue increase in Q1 and a 40% jump in Slice soda sales, driving a 22.5% overall revenue rise and 66% EBITDA growth year-over-year. With an EV/EBITDA multiple of 7.8x, the newly IPO’d company trades significantly below peers such as Vita Coco and Celsius.
1. Q1 Financial Performance
Suja Life delivered a 22.5% increase in net sales and achieved a 66% rise in EBITDA in the first quarter, driven by strong uptake across its cold-pressed juice, wellness shots and new soda offerings. The company projects full-year EBITDA growth in the mid-70% range, underpinning its valuation support.
2. Market Share and Category Leadership
Suja Organic holds a 47% share of the cold-pressed juice market, which is expanding at a 15% annual clip, while Vive Organic commands 42% of the wellness shots segment. The recently acquired Slice soda brand saw revenue surge 40% in Q1, leveraging its heritage positioning and new distribution partnerships.
3. Vertical Integration and Distribution
Operating a 270,000-square-foot campus near San Diego, Suja sources 79% of ingredients within 150 miles and completes farm-to-bottle production in eight days. Products are shipped through a cold chain to 37,000 retail outlets and 400,000 distribution points nationwide, reinforcing freshness and shelf life.
4. Valuation and Peer Comparison
At an enterprise value of 7.8 times 2026 EBITDA, Suja Life trades at a steep discount to comparable beverage peers, where multiples range from 13x to 35x. This valuation gap highlights investor appetite for profitable growth and positions Suja as an attractively priced entrant following its recent IPO.
