Tactacam sale explore targets over $1.5 billion valuation
Private equity owner Bertram Capital has begun an early-stage sale process for Decorah-based Tactacam, targeting a valuation above $1.5 billion with JPMorgan advising. The company projects over $150 million in EBITDA this year and has achieved 324% revenue growth over the past three years, with products sold through Walmart and other major retailers.
1. Sale Process Launch
Bertram Capital, which acquired Tactacam in 2023, has engaged JPMorgan to explore a potential sale of the outdoor camera and surveillance specialist. The process remains in its early stages with no definitive timeline for completion.
2. Robust Financial Performance
Tactacam expects to generate over $150 million in EBITDA this year and has reported three-year revenue growth of 324%. These metrics underpin the sought valuation above $1.5 billion.
3. Product Range and Distribution
Founded in 2013 with a single point-of-view camera, Tactacam now offers Reveal cellular trail cameras, outdoor surveillance cameras and AI-powered bird feeders. Its products are stocked by Walmart, Bass Pro Shops, Amazon and other major retailers.
4. Private Equity Background
Bertram Capital has raised more than $4 billion in capital commitments and focuses on investments across business services, consumer and industrial sectors. The firm’s sale of Tactacam follows its broader strategy in outdoor and consumer technology investments.