Take-Two Confirms GTA VI Nov. 19 Launch and Premium Pricing
TTWO•Take-Two Interactive confirmed a November 19 launch date for Grand Theft Auto VI with a $79.99 base edition and a $99.99 Ultimate Edition, sending premarket gains of 2.99% as preorders open June 25. BTIG initiated coverage with a buy rating and $290 price target as shares later pulled back to $240.32.
1. GTA VI Launch Details
Take-Two confirmed November 19 as the launch date for Grand Theft Auto VI, marking the end of over a decade of anticipation. The standard edition carries a $79.99 price tag, while an Ultimate Edition will cost $99.99 and include exclusive in-game content, with preorders opening June 25.
2. Market Reaction and Stock Performance
The announcement powered a 2.99% premarket gain before shares later retraced to $240.32, erasing initial advances. Year-to-date gains have positioned the stock near breakeven, reflecting investor caution around the premium pricing strategy.
3. BTIG Initiates Coverage
BTIG launched coverage with a buy rating and set a $290 price target, citing sustainable improvements linked to the GTA franchise. This initial coverage underscores analyst confidence in the title's revenue potential and the company's growth trajectory.
4. Options Market Sentiment
Options traders have ramped up bullish bets, with a 10-day call/put volume ratio of 7.33 ranking in the 92nd percentile. Open interest data show a put/call ratio of 0.36, the lowest level observed in the past year.
