Take-Two Prices GTA VI at $79.99/$99.99 as 60–70M Unit Forecasts Raise Outlook
TTWO•Rockstar Games set Grand Theft Auto VI’s U.S. prices at $79.99 for the standard edition and $99.99 for the Ultimate Edition, with preorders opening June 25 and a November 19 launch on PS5 and Xbox Series X|S. Morningstar projects 60–70 million unit sales in fiscal 2027 on a development budget near $2 billion, boosting Take-Two’s revenue outlook.
1. GTA VI Pricing Revealed
Take-Two set GTA VI’s U.S. standard edition price at $79.99 and the Ultimate Edition at $99.99, positioning the title at a premium price point to drive higher per-unit revenue.
2. Sales Forecasts and Development Costs
Morningstar projects 60–70 million unit sales in fiscal 2027 for GTA VI against an estimated development cost near $2 billion, aiming to surpass GTA V’s initial sales of 30–35 million copies and leverage strong franchise momentum.
3. Launch Schedule and Preorder Dates
Preorders for digital and physical copies open at midnight local time on June 25, with preload available November 12 and official launch slated for November 19 on PlayStation 5 and Xbox Series X|S; PC timing remains undisclosed.
4. Market Reaction
Take-Two shares rose more than 3% in premarket trading and featured among the top 10 trending tickers on retail platforms following the pricing reveal and robust sales outlook.
