Target Rolls Out 250+ Piece Roller Rabbit Spring Collection with First Luggage Range
Target will launch a Roller Rabbit x Target Spring Getaway collection on March 7 featuring over 250 exclusive items across apparel, home, travel and beauty categories with nearly 80% priced at $35 or below starting at $3. The limited-time drop includes Roller Rabbit’s first luggage line, a unique print exclusive to Target and in-store mystery boxes, alongside a Dallas pop-up preview on Feb. 28.
1. Collaboration Overview
Target announced an exclusive collaboration with lifestyle brand Roller Rabbit set to launch March 7 both online and in most Target stores. The partnership marks Roller Rabbit’s largest retail tie-up, showcasing the brand’s signature prints in Target’s accessible format and introducing new categories like luggage and adaptive apparel.
2. Collection Assortment Details
The Spring Getaway collection spans women’s, men’s, kids’ and baby apparel, home essentials, travel gear, beauty and entertaining items. Nearly 80% of the assortment is priced at $35 or below, with select pieces starting at $3, and features a brand-new Roller Rabbit print designed solely for Target along with mix-and-match accessories from Poppi, Olive & June and Inked by Dani.
3. Launch and In-Store Experience
Guests can preview the collaboration at an immersive Dallas pop-up on Feb. 28, with nationwide rollout beginning March 7. In-store shoppers will find mystery boxes containing surprise Roller Rabbit items and exclusive sleepwear sets, while same-day fulfillment options like Order Pickup and Drive Up aim to drive traffic and boost spring sales performance.