Teads Gains Exclusive Global CTV Attention Metrics, HomeScreen Ads Hit 5,300 APM
Teads has secured exclusive global rights to Lumen’s CTV attention measurement for HomeScreen placements across US, EMEA, APAC and LATAM, integrating proprietary eye-tracking data into Teads Ad Manager. HomeScreen campaigns deliver ~5,300 APM, 173% above outstream and 114% above YouTube, enhancing CTV campaign optimization.
1. Partnership Expansion
Teads expanded its partnership with Lumen Research to include exclusive CTV attention measurement for HomeScreen placements globally across US, EMEA, APAC and LATAM, integrating Lumen’s eye-tracking-based attention models into Teads Ad Manager for managed and self-serve campaigns.
2. Performance Metrics
Initial HomeScreen campaigns are delivering an average of ~5,300 Attention Per Mille, which is 173% higher than outstream video and 114% higher than YouTube, providing advertisers with analytical signals of media quality and viewer engagement.
3. Availability and Next Steps
Attention measurement for CTV HomeScreen is now live globally in Teads Ad Manager, with InStream attention measurement scheduled to roll out later this quarter, offering advertisers enhanced tools for planning, optimization and accountability.